About Us

Planners Who Care About Cities

Urban Insight Group was founded in 2007 by two planners who believed that evidence, equity, and community partnership should be the cornerstones of every planning decision.

Our Mission

We Help Cities Make Better Decisions

Cities face unprecedented challenges: housing shortages, climate change, aging infrastructure, and widening inequality. The decisions planners make today will shape cities for generations.

We founded Urban Insight Group to bring a higher standard of rigor and care to those decisions. We are not a firm that produces plans for shelves. We build strategies that get implemented.

With offices in Boston and Portland, we work across North America on projects ranging from neighborhood plans to regional frameworks. Our team combines deep technical expertise with genuine respect for local context and community knowledge.

2007
Founded
200+
Projects Completed
35
Cities & Regions Served
22
Team Members
What Guides Us

Our Values

Evidence First

Every recommendation we make is backed by rigorous analysis. We do not guess — we measure, model, and verify.

Community Centered

The people who live and work in a place know it best. We design processes that amplify community voice, not replace it.

Equity as Foundation

Equitable outcomes are not a nice-to-have. We embed equity analysis in every phase of our work.

Long-Term Thinking

Great plans endure. We build frameworks that adapt to change and serve communities for decades, not just election cycles.

Our People

The Team

SC

Dr. Sarah Chen

Principal & Co-Founder

Former director of planning at the City of Boston with 20 years of experience in comprehensive planning, housing policy, and community engagement. PhD in Urban Planning from MIT.

Land UseHousingCommunity Engagement
MW

Marcus Williams

Principal & Co-Founder

Transportation engineer turned planner, Marcus has led corridor studies, BRT feasibility analyses, and multimodal plans in 12 states. Previously with Arup.

TransportationMobilityInfrastructure
EV

Elena Vasquez

Director of Environmental Planning

Climate resilience specialist with deep expertise in coastal planning, green infrastructure, and climate vulnerability assessments. AICP certified.

ResilienceGreen InfrastructureEnvironmental
JP

James Park

Director of Data & Analytics

Geospatial analyst and data scientist who builds the custom tools and models that power our planning work. MS in Urban Informatics from NYU.

GISData ScienceVisualization
AO

Amara Osei

Senior Urban Planner

Specializes in equitable community engagement and inclusive planning processes, with particular expertise reaching historically underrepresented groups.

EquityEngagementPolicy
PM

Dr. Priya Mehta

Senior Transportation Planner

Transit planning expert with experience across bus rapid transit, light rail, and first/last mile connectivity. PhD in Civil Engineering from Stanford.

TransitModelingCorridor Studies
Recognition

Awards & Certifications

APA National Planning Excellence Award, 2023

Smart Growth Award, EPA, 2022

AICP Certified Team

LEED AP Certified Principals